• Marcel Smith

The Iconic Review - An Independent Review Of Online Fashion Retailer The Iconic

Updated: Jun 22

This content is an independent review of online retailer The Iconic, based on my own personal experience and in no way is this review endorsed by The Iconic. This post may contain affiliate links. Should you click on an affiliate link I may earn a small commission, at no cost to you.

I made my first purchase from The Iconic in 2016 and have made many purchases since, including; both women's & men's clothing, footwear, swimwear & active wear.


The Iconic is one of the biggest and best online shopping outlets between Australia and New Zealand for women's, men's and kid's clothing and accessories. This company is part the Global Fashion Group which connects over 10,000 brands, and is otherwise known as - Zalora (Asian Pacific), Dafiti (Latin America) and Lamoda (CIS.)


There are tens of thousands of styles to sift through at The Iconic, you could literally spend an entire day browsing through and not get to the bottom of it. The range of styles and price points are so varied, there's popular and globally recognized brands like Nike & Calvin Klein, small local brands, and high end designer brands such as Gucci & Versace.

There's always sales of some sort going on at The Iconic, as soon as one ends another will start and the discounts are usually fairly substantial. It's handy to add any items that you like to your wish list (after creating an account), and you will receive notifications whenever items on your wish list are on sale.

I've always received efficient service shopping at The Iconic, orders are processed fast, usually shipping the same day as order placed or the following day at the latest. Free shipping is offered for both Australia and New Zealand on orders over $50. The Iconic ship from Australia so New Zealand standard free shipping deliveries take longer, but I've always received my orders within 3-5 business days and there are express paid shipping options.

I've only ever had one slight issue over the past 4 years shopping at The Iconic, which is that one time I ordered an item that was out of stock but showing as available on the site. I received an email apologizing for the mistake soon after having placed the order, and in addition to receiving a quick refund I was also given a coupon code for 15% off my next order.

As large as The Iconic online outlet is, it's easy to navigate and filter search results so that you can easily find exactly what you're looking for. Product descriptions are usually well detailed, including sizing references so that you know exactly what to expect.


At this point I imagine that I'll continue shopping at The Iconic for quite some time to come as it's a trusted and reliable retailer that offer so so much, I can usually find a specific type of style that I'm after, and can always find plenty that I like from this online shop!


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